Your own link for your bio
bookly.win/your-name — a business page with a price list, photos, reviews and a booking button. Perfect for Instagram, TikTok and WhatsApp.
Learn moreNow with an AI assistant on WhatsApp
Not just appointments.All in one app.
24/7 booking and a WhatsApp bot with AI that makes sure clients show up — plus marketing, social and AI content, shifts and time clock, insights, payments and in-store screens.
- No credit card
- Cancel anytime
- Switching from another system — free
- booking, even when you're closed
- 24/7
- free days with every feature, no credit card
- 60
- WhatsApp messages a month, already on Basic
- 500
- for your clients — always
- ₪0
Not just appointments
Everything your business needs. In one place.
The calendar is just the start: marketing, social content, your team, insights, payments and the screen at reception — in the same app, with the same clients.
Calendar and bookings 24/7
A personal booking link, a calendar for the whole team, recurring appointments and Google Calendar sync — plus an in-app alert for every new booking and every cancellation.
Learn moreThis is what clients see
From your Instagram bio to an appointment in your calendar
Five steps, not a single back-and-forth message — and nobody waits for you to reply.
They tap the link in your bio
Your client opens your profile and taps bookly.win/your-name. The same link works on TikTok, in your WhatsApp status and as a QR code at the front desk.
AI built in
The bot replies. The content gets made. The shifts sort themselves out.
An AI assistant that answers clients on WhatsApp, makes your images, videos and posts and schedules your team — and leaves everything else to you.
AI assistant on WhatsApp
Answers clients at any hour from your business info and your own Q&A, suggests free times and sends a booking link.
On Pro · 300 replies a month · or with the Communication & AI pack
Learn moreAI Studio
Images and videos from your business’s photos and in its brand, captions in its voice, and an automatic campaign from the idea to the drafts.
On Pro · 50 credits and 40 creations a month
Learn moreAI shift scheduling
Automatic scheduling based on how busy you are and your team's hours, with pay and commissions from attendance and appointments.
With the Team & Attendance pack (Pro)
Learn more
And more
All the little details that make the difference
From the link in your bio to client records — no notebook, no Excel and no ten different apps.
Smart waitlist and SOS
Someone cancelled? The waitlist hears about it right away. A gap left in your calendar? One tap on SOS tells everyone waiting for that day on WhatsApp.
Learn moreDigital clinical record
Client cards and before/after photos on every plan. On Pro: health declarations and questionnaires sent automatically before the appointment, with a digital signature — on the iPad too.
Learn moreLoyalty & client retention
Punch cards and treatment packages: every visit is offered for punching with one confirmation, and you always see what was used and what's left.
Learn moreYour own branding
On Pro the page is in your design: logo, cover photo, browser colour and favicon, with no system credit — plus priority in search with the "Recommended near you" tag.
Learn moreApp for iPhone and Android — on the TV and the watch too
Your business is always with you: on your phone, on your wrist with a smartwatch, on a tablet and on the screens in your business.
Learn moreAI studio & content creation
Images and videos for your business with AI, from your own photos and in your brand — even without managing social media.
Learn moreSocial media management
Content calendar, approvals, a design studio and AI that writes in your business's voice.
Learn moreWhatsApp reminders and bot
A confirmation and a reminder for every appointment, and one-tap arrival confirmation.
Learn moreHealth declarations and forms
Health declarations and consent forms, with a digital signature.
Learn moreDeposits and payments
Deposits, cards on file and no-show fees — straight to your business account.
Learn moreShift and attendance management
Build the week, publish it to your team, and swap shifts without a WhatsApp group.
Learn morePayroll and commissions
Payroll and commissions for every staff member, from attendance and appointments.
Learn moreScreens in your business
Upcoming appointments, a price list and a QR code to book — on the TV at your business.
Learn moreBranch management
Several branches on one subscription, and switching between them with a tap.
Learn moreGoogle Calendar sync
Every appointment syncs to Google Calendar, and busy time blocks bookings.
Learn moreLive updates in the Dynamic Island
The next appointment in the Dynamic Island, and "Arrived?" as each appointment starts.
Learn moreSwitching from another system?
Your clients, upcoming appointments and visit history come with you, without retyping anything. Switching is free.
Have an audience of business owners?
Academies, suppliers, social media managers and accountants: recommend Bookly and earn a commission on every business that joins.
Plans
Two plans. No surprises.
Monthly or yearly, cancel anytime. Always free for your clients.
Basic
For solo pros — a calendar, online booking and everything you need to fill your schedule
₪69.90a month
Billed monthly, cancel anytime · prices include VAT
- 500 WhatsApp/SMS messages a month
- Digital calendar and 24/7 online booking
- Google Calendar sync and recurring appointments
- Listing in the client search app
- Client card and before/after photos
- Business page and personal link in the standard design
- TV screen for your business with today's appointments
- An alert for every new client, and “Bookly brought you a client” when they came from search
- Social: calendar, feed and post approvals, a design studio with basic templates and a video editor
Best value
Pro
For clinics, studios and teams — cancellation protection, clinical records, loyalty and custom branding
₪119.90a month
Billed monthly, cancel anytime · prices include VAT
- Everything in Basic, plus:
- 2,000 WhatsApp/SMS messages a month
- Smart waitlist and SOS to fill gaps in your calendar
- Priority organic promotion — “Recommended near you”
- Custom page design: logo, cover, photo gallery, color and Favicon, without the platform credit
- Up to 30 medical forms and health declarations, with digital signing on iPad
- Card on file, no-show and cancellation fees, and deposits — via Apple Pay, Bit or card
- Punch cards and treatment packages
- 3 screens in your business, all templates and an internal staff screen
- Up to 10 staff members, 2 reminders per appointment and SMS backup
- Advanced client card and client export to Excel
- Save clients to your contacts (iPhone)
- The day in the Dynamic Island and a live notification, and “Arrived?” as each appointment starts
- Up to 3 business branches on one subscription
- An AI assistant that answers clients on WhatsApp — 300 replies a month
- AI to write posts, hashtags, ideas and campaigns — 40 a month, plus all studio templates
- AI studio: images and videos from your business’s photos — 50 credits a month
- Shift scheduling and time clock in the app
- A secretary and a social media manager on your team, with their own permissions
- Pay by card on the website or in the App Store
- Cancel anytime, no commitment
- Your data is kept even after you cancel · Excel export on Pro
Exactly what each plan includes
The full comparison — the same table you see in the app.
| What's included | Basic₪69.90/month | Pro₪119.90/month |
|---|---|---|
| Messages, bot and reminders | ||
| Messages per monthAppointment confirmations, reminders, bot replies and SOS messages · The Communication & AI bundle adds 300 every month | 500 messages | 2,000 messages |
| WhatsApp bot for confirmations and remindersNew appointment confirmation and reminders with buttons to confirm, reschedule or cancel | ||
| In-app notificationsNew appointments, cancellations and reminders — as Bookly app notifications | ||
| Alert for every new clientPlus “Bookly brought you a client” when the client found you in Bookly search | ||
| Reminders per appointment | One reminder | Up to 2 |
| SMS backupIf WhatsApp isn't delivered, the reminder goes out by SMS | ||
| Social & content | ||
| Social: calendar, feed and approvalsAll posts in a calendar, feed and grid, send for approval, team comments on every post, and channels to plan | ||
| Design studioPosts and stories in your brand colors, with your photos and basic templates | ||
| All studio templates | Basic templates | All templates |
| Video editorCuts, transitions, moving text, music and captions — for Reels, Stories and TikTok | ||
| AI post writingWriting and rewriting posts, hashtags and ideas, and an automatic campaign — in Hebrew and in your business's voice | 40 a month | |
| Images and videos with AIAI studio: images and videos from your business’s photos, music and voiceovers — with credits that renew every month, and a credit pack can be added on any plan | With credit packs | 50 credits a month |
| Team, shifts and attendance | ||
| Secretary and social media manager on the teamA secretary manages the whole team's appointments; a social media manager sees only social content | ||
| Shift schedulingDraft, publish to the team and approve, open shifts and swaps | ||
| Time clockClock in from the app with location check, breaks and an hours report for each staff member | ||
| AI assistant | ||
| AI assistant that answers clients on WhatsAppAnswers from your business info and your Q&A, suggests free times and sends a booking link | 300 replies a month | |
| Calendar and appointment management | ||
| Digital calendarDay and week views, time blocking and manual booking | ||
| 24/7 online booking | ||
| Google Calendar sync | ||
| Recurring appointmentsA recurring series of appointments in one tap | ||
| Smart waitlist (SOS to fill calendar gaps)A freed-up slot is offered automatically, and tapping SOS sends an offer to matching clients | ||
| Visibility & marketplace | ||
| Business page, personal link and QRA link for your bio, stories and WhatsApp, a printable QR and a styled preview when shared | ||
| Listing in the client search app | ||
| Priority organic promotion (“Recommended near you”)Priority in results and a “Recommended near you” badge | ||
| Categories on your business pageThe categories your business appears under in search | Up to 3 categories | Up to 12 categories |
| Reviews and review replies | ||
| Deleting reviews | ||
| Business page design and branding | ||
| Page design | Generic, in the platform's colors | Custom design |
| Logo and cover photo | ||
| Photo galleryUp to 24 photos of your work on your business page | ||
| Contact button styleIcons only, or icons and text | ||
| Browser color and FaviconThe browser tab and toolbar in your business's color and icon | ||
| Platform credit at the bottom of the page | Shown | No credit |
| Clients & clinical records | ||
| Client cardTreatment history, notes, no-shows and total spend | ||
| Advanced client cardThe whole file in one place: signed forms, punch cards and packages, saved card and payments | ||
| Export clients to ExcelYour whole database in one file — for backup, mailing or bookkeeping | ||
| Save clients to your contacts (iPhone)Every client is saved to your contacts automatically, so you see who's calling or messaging on WhatsApp | ||
| Dynamic Island & live notificationThe current and next appointment and your team in the Dynamic Island and on the Lock Screen, and “Arrived?” as each appointment starts | ||
| Before/after photos | ||
| Online medical forms and questionnairesSent to the client as a link before the appointment · Active forms at a time | Up to 30 forms | |
| Health declarations and digital signing on iPad | ||
| Guarantees & cancellation protection | ||
| Card on file as a guarantee | ||
| Charging cancellation fees (No-Show) | ||
| Appointment depositsVia Apple Pay, Bit or credit card | ||
| Loyalty & client retention | ||
| Punch card management | ||
| Treatment package tracking | ||
| TV screen in your business | ||
| Screens in your businessA TV at reception, the entrance or the staff room that updates itself from the calendar | One screen | Up to 3 screens |
| Screen templates and design | 8 templates, light or dark | 30 templates, zone and color editor |
| Internal staff screenTeam calendar, today's stats and the waitlist | ||
| Team & insights | ||
| Staff members and calendars | One calendar | Up to 10 |
| BranchesMore branches of the same business with the same branding and price list, each with its own address, hours and team | One branch | Up to 3 branches |
| InsightsOn Pro: traffic sources, page views, top services and an hours heat map | Standard | Advanced + traffic sources |
| Bundles (monthly add-on) | ||
| Marketing & SocialAuto-publishing to Instagram, Facebook and TikTok · One comments inbox for all networks, plus insights on every post · “What people say about us”: your business's tags and mentions on social · +100 AI generations a month for writing posts (on Basic: unlocks Social AI) · +200 credits a month for images, videos and music with AI · +2 TV screens in your businessComing soon: automatic publishing to the networks, the comments inbox and “What people say about us” | ||
| Communication & AI+300 WhatsApp/SMS messages a month — confirmations, reminders and SOS · +500 AI assistant replies to clients on WhatsApp · On Basic: unlocks the AI assistant | ||
| Team & AttendancePayroll and commission calculation for each staff member, from attendance and appointments · Time clock on a shared tablet with a personal code, and NFC tags · Automatic AI shift scheduling based on workload and team hours · +5 staff members | ||
Add-on packs
Need a bit more? Add a monthly pack to your plan, without switching plans.
Marketing & Social
More AI creations and more screens in your business. Coming soon: automatic publishing to the networks, a comments inbox and insights, and “What people say about us”
- Auto-publishing to Instagram, Facebook and TikTokSoon
- One comments inbox for all networks, plus insights on every postSoon
- “What people say about us”: your business's tags and mentions on socialSoon
- +100 AI generations a month for writing posts (on Basic: unlocks Social AI)
- +200 credits a month for images, videos and music with AI
- +2 TV screens in your business
₪39.90a month
On both plans · you can add several packs
Communication & AI
More WhatsApp and SMS messages, and more AI assistant replies to clients
- +300 WhatsApp/SMS messages a month — confirmations, reminders and SOS
- +500 AI assistant replies to clients on WhatsApp
- On Basic: unlocks the AI assistant
₪29.90a month
On both plans · you can add several packs
Team & Attendance
Payroll and commissions, a shared-kiosk time clock, AI shift scheduling and more staff members
- Payroll and commission calculation for each staff member, from attendance and appointments
- Time clock on a shared tablet with a personal code, and NFC tags
- Automatic AI shift scheduling based on workload and team hours
- +5 staff members
₪29.90a month
On Pro · you can add several packs
By category and feature
What Bookly does for you, feature by feature and category by category.
Hair salons and barbershopsA calendar for every chair, recurring appointments and WhatsApp reminders.
NailsBooking from your bio, recurring fills and before/after photos.
Skincare and facialsHealth declarations, a client file and treatment series.
Brows & lashesFill appointments, the link in your bio and a post studio.
Laser hair removalTreatment series on a punch card, declarations and reminders.
Aesthetics and permanent makeupConsent forms, a clinical record and deposits.
Massage, spa and body treatmentsA calendar for every therapist, packages and an AI assistant on WhatsApp.
Hair stylingColor, blow-dries and straightening — with a calendar, deposits and client files.
Waxing & threadingShort, quick appointments, punch cards and reminders.
TanningSpray tan appointments, packages and reminders.
MakeupEvening and bridal makeup, deposits and an organized calendar.
FAQ
- What is Bookly?
- Bookly is an Israeli platform for running beauty and wellness businesses: 24/7 online booking, WhatsApp reminders and an AI bot, a team calendar, marketing and social, shifts and attendance, insights, payments and screens in your business — on phone, tablet and computer, at bookly.win.
- How much does Bookly cost?
- Two plans: Basic at ₪69.90 a month and Pro at ₪119.90 a month, or billed yearly. Start with 60 days free with every feature, no credit card, cancel anytime. It's always free for the business's clients.
- Which businesses is Bookly for?
- Hair salons and barbershops, nails, skincare and facials, brows and lashes, laser, permanent makeup and aesthetics, massage and spa — from a solo pro working alone to a business with a team and several branches.
- Are there WhatsApp reminders and a bot?
- Yes. A WhatsApp confirmation and reminder for every appointment, with one-tap arrival confirmation (500 messages a month on Basic, 2,000 on Pro). On Pro there's also an AI assistant that answers clients on WhatsApp and suggests free times.
- Can I switch from another system?
- Yes, for free. Export your clients and appointments from your previous system and upload them to Bookly, or send us the file and we'll import it. No retyping.
- How do clients pay a deposit?
- On Pro: deposits, card on file and no-show fees via Apple Pay, Bit or card. Payment goes directly to your business's PayMe or PayPal account.
- What happens to my data if I stop?
- It's kept even after you cancel, and on Pro you can export your clients to Excel.
Ready for your business to run itself?
Open a business, add your price list and put the link in your bio. 60 days free with every feature, no credit card and no commitment.
Start 60 days free with every feature