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For estheticians and skincare clinics

Beauty clinic software: appointments, health declarations, client records and treatment series

Bookly for estheticians and skincare clinics: 24/7 online booking, a health declaration with a digital signature before the treatment, client files with photos and history, and punch cards for treatment series.

60 days free with every featureWhat changes when you switch to Bookly
  • No credit card
  • Cancel anytime
  • Switching from another system — free
For estheticians and skincare clinics

What Bookly does for you

  • A health declaration before every treatment

    On Pro: a declaration and questionnaire are sent to the client, signed on a phone or iPad, and saved in her file.

    Health declarations and forms

  • A complete client file

    The treatments she's had, before/after photos and skin notes — for every client, on every device.

    Client management

  • A treatment series on a punch card

    On Pro: a facial package sold in advance, and every visit is punched with one tap.

    Punch cards & packages

  • A reminder that arrives on time

    A WhatsApp reminder before every treatment, and on Pro also a second reminder and SMS backup.

    WhatsApp reminders and bot

  • Know what works

    Which treatments bring in the most, and where your new clients come from.

    Insights and reports

  • A weekly skincare tip

    A short post with a professional tip — and on Pro, AI in the studio helps you write it in your own voice.

    Social media management

  • Meet new clients nearby

    Sponsored promotion in Bookly search in your city, from ₪19 a day.

    Search promotion

  • Happy clients recommend you

    The rating request goes out automatically after every visit, and the rating shows on your page and in search.

    Reviews
Dana Clinic

Here's how it will look for you

For estheticians and skincare clinics

What changes when you switch to Bookly

  • Without Bookly

    Health declarations in a binder

    With Bookly

    On Pro: a digital declaration sent before the treatment and signed on the phone.

    Health declarations and forms
  • Without Bookly

    Can't remember what was done for each client

    With Bookly

    A client file with treatment history, notes and before/after photos.

    Client management
  • Without Bookly

    Treatment series counted by hand

    With Bookly

    On Pro: a punch card that gets punched at every visit, so you always see how many are left.

    Punch cards & packages
  • Without Bookly

    Last-minute cancellations

    With Bookly

    A WhatsApp reminder for every appointment, and on Pro two reminders plus SMS backup.

    WhatsApp reminders and bot
  • Without Bookly

    No idea what's actually making money

    With Bookly

    Revenue, your top treatments and where your new clients come from.

    Insights and reports
Start 60 days free with every featureNo credit card · Switching from another system — free
FAQ

Skincare and facials

What's the difference between Basic and Pro for a clinic?
Basic has a calendar, online booking, reminders and client files with photos. Pro adds forms and health declarations with signatures, punch cards and packages, deposits and no-show fees, a waitlist and up to 10 staff members.
What is Bookly?
Bookly is an Israeli platform for running beauty and wellness businesses: 24/7 online booking, WhatsApp reminders and an AI bot, a team calendar, marketing and social, shifts and attendance, insights, payments and screens in your business — on phone, tablet and computer, at bookly.win.
How much does Bookly cost?
Two plans: Basic at ₪69.90 a month and Pro at ₪119.90 a month, or billed yearly. Start with 60 days free with every feature, no credit card, cancel anytime. It's always free for the business's clients.

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