The plans: Basic and Pro, and how they differ
Basic is for solo professionals: calendar, business page, online booking and reminders. Pro is for a team: cancellation protection, forms, punch cards, an AI assistant and more.
There are two plans, and both include a business page, a calendar and online booking — and Bookly is always free for your clients. The difference is how much you need: staff, messages, and tools for a clinic, a studio and a team.
Basic
For solo professionals: one calendar, online booking 24/7, a business page and personal link in the system design, 500 WhatsApp/SMS messages a month for confirmations and reminders, Google Calendar sync and recurring appointments, a listing in Bookly’s search, a client card with before and after photos, in-store TV screens (1), an alert for every new client, and social — a calendar, feed and approvals for posts, with a design studio and basic templates.
Pro
Everything in Basic, plus: up to 10 staff, 2,000 messages a month, two reminders per appointment and an SMS backup, a waitlist and SOS for gaps in the calendar, “Recommended near you” in search, your own page design without Bookly’s credit, up to 30 forms and health declarations with a digital signature, deposits, card on file and cancellation fees, punch cards and treatment packages, in-store screens (3) with every template, an advanced client card and Excel export, saving clients to the phone’s contacts, live updates, more branches under one subscription, an AI assistant on WhatsApp (300 replies a month), AI for writing posts, shift scheduling and a time clock, and secretary and social media manager roles.
Need more? Add-on packs add features and quotas to your plan — without changing plans.
Prices
Basic: ₪69.90 a month, or ₪699 a year. Pro: ₪119.90 a month, or ₪1,199 a year. Prices include VAT, and paying yearly saves money.
The guided tour is in the app
In the “Subscription and plans” chapter, the tour shows this on the screen itself, step by step.
Can I switch between plans?
Yes, at any time. Cancelling or changing your subscription
What happens to my data if I move to Basic?
It’s kept. Whatever Basic doesn’t include stops working — and comes back if you upgrade again.
Do my clients pay Bookly anything?
No. Bookly is always free for clients.
Updated: 10 October 2026
Related guides
- Choosing a plan, paying and subscription receiptsChoose Basic or Pro, monthly or yearly, and pay once for the whole business. Here’s also when billing starts and where to find your receipts.
- Add-on packs: marketing, communication and teamA monthly add-on to your plan, without changing plans: Marketing & Social, Communication & AI, and Team & Attendance. Stack packs of one kind to raise its quotas.
- The free trial: what’s included and what happens at the endA new business gets 60 days with all of Pro and every add-on pack, no credit card. Nothing is charged at the end — the system locks until you choose a plan.
- Cancelling or changing your subscriptionUpgrade, switch plans or cancel where the subscription was bought. After cancelling, everything works until the end of the paid period, and your data is kept.
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